7 free tools · 1 subscription · No credit card

Free SEO Tools thatactually replace the paid ones.

Audits, keyword research, backlinks, competitor analysis, AI visibility, and live Search Console data — all free, all in one place.

Most popular

Free SEO Audit

140+ technical, on-page, and Core Web Vitals checks. Get a prioritized fix list in 30 seconds.

  • 140+ checks per scan
  • WordPress one-click auto-fix
  • No signup required
Try SEO Audit
AI + live data

Free Keyword Research

Find high-intent keywords with realistic difficulty for new sites — plus volume, CPC, and related terms.

  • Volume bands and intent
  • Difficulty for new sites
  • Question keywords (People Also Ask)
Try Keyword Research
Gap finder

Free Competitor Analysis

See exactly what competitors rank for that you don't, plus a 90-day plan to close the gap.

  • Auto-discovered competitors
  • Keyword gap report
  • Content gap suggestions
Try Competitor Analysis
New in 2026

AI Visibility Tracker

Track how often ChatGPT, Gemini, and Perplexity mention your brand for your target prompts.

  • LLM citation tracking
  • Brand mention monitoring
  • Prompt visibility scoring
Try AI Visibility
Live Google data

Search Console Insights

Connect Google Search Console and see clicks, impressions, top queries and top pages — all in one dashboard.

  • Real Google data
  • Top queries & pages
  • Date range comparison
Try Search Console
24/7

Free Site Monitoring

Get alerted the moment your meta tags, schema, robots.txt, or sitemap regress.

  • Continuous rechecks
  • Email & dashboard alerts
  • Regression diffs
Try Site Monitoring

FreeSEO vs. paid SEO suites

What you'd pay $129–$449/month for elsewhere — included on the free plan.

FeatureFreeSEOSemrushAhrefs
Site audits per monthUnlimited100 pages / dayLimited
Keyword researchIncluded$139.95/mo$129/mo
Backlink dataIncludedPro plan onlyStandard plan
Competitor gap analysisIncludedPro planStandard plan
AI visibility trackingIncludedAdd-onNot available
WordPress auto-fixIncludedNot availableNot available
Credit card required
Starting price$0 forever$139.95/mo$129/mo

Learn SEO with our free guides

Beginner-friendly tutorials on running audits, keyword research, and backlink building.

Fix the 140+ SEO issues we scan for

Each guide explains the issue, why it matters, and the exact fix.

Missing Meta Description
What a missing meta description means for SEO, why it lowers click-through rate, and how to fix it on any platform in under 2 minutes.
Meta Description Too Long
Meta descriptions over 160 characters get truncated in search results. Here's how to shorten them without losing the message.
Meta Description Too Short
Descriptions under 50 characters tell Google you didn't write one on purpose. Here's how to expand without padding.
Duplicate Meta Descriptions
Multiple pages sharing the same meta description signal thin or templated content. Here's how to detect and fix duplicates.
Missing <title> Tag
Pages without a title tag fall back to URL or domain in search results. Here's how to add one in any framework.
Title Tag Too Long
Titles over 60 characters get truncated. Here's how to shorten without losing the keyword.
Duplicate Title Tags
Multiple pages with identical titles compete with each other in search. Here's how to deduplicate.
Missing H1 Tag
Pages without an H1 lose a key topical signal. Here's why one H1 per page matters and how to add it correctly.
Multiple H1 Tags on One Page
Multiple H1s dilute the topical signal. Here's how to consolidate to one.
Missing Canonical Tag
Without canonical tags, Google can index duplicate URLs and split your ranking signal. Here's how to add them right.
robots.txt Is Blocking Googlebot
Disallow rules in robots.txt can block Google from your entire site. Here's how to audit and fix safely.
Sitemap Not Found at /sitemap.xml
If Google can't find your sitemap, indexing slows. Here's how to create, host, and submit one.

Free SEO tools — FAQ

Are FreeSEO's tools really free?

Yes — every tool above has a free tier with no credit card required. The free plan covers unlimited audits and standard keyword, backlink, and competitor lookups.

Do I need to sign up?

No account needed to run a public audit. For keyword research, backlinks, competitors, AI visibility, and Search Console data, a free account unlocks the dashboard.

How does FreeSEO compare to Semrush or Ahrefs?

FreeSEO covers ~80% of what most small and mid-sized sites need — at $0 instead of $129–$449/month. Pro users get live Semrush data wired in.

Which free SEO tool should I start with?

The SEO audit. It runs 140+ checks in 30 seconds and gives you a prioritized fix list — the single highest-ROI free SEO action you can take.

Are free SEO tools accurate?

Yes. FreeSEO uses the same data sources as paid tools (Google, Bing, Semrush gateway, live crawler tech).