Free SEO by IBS Group
16 guides · Updated weekly

The SEO playbook
for people who ship.

Practical guides, no lead-magnet PDFs, no fluff. Audits, Core Web Vitals, schema and WordPress fixes, by the team building FreeSEO.

Featured
Latest

How to Do an SEO Audit (Step-by-Step, 2026)

A practical, no-fluff playbook for running a full SEO audit on any website — technical, on-page, performance, and structured data, in the order that actually moves rankings.

May 10, 202610 min read
Read article
10m
deep dive
All articles

More from the blog

15 more
May 8, 20266 min

What Is an SEO Audit? (Plain-English Guide)

An SEO audit is a structured health check of your website's ability to rank on Google. Here's exactly what one covers, who needs one, and how often.

Read
May 6, 20269 min

How to Perform an SEO Audit Like a Pro

The exact process SEO consultants use to audit a site — tools, checks, and the priority order for fixes. Free templates included.

Read
May 4, 20267 min

How Much Does an SEO Audit Cost in 2026?

SEO audit pricing varies wildly — from free to $15,000. Here's what each tier actually delivers, and how to know which one you need.

Read
May 2, 20268 min

How to Make an SEO Audit Report (Free Template)

Turn your audit findings into a clean, client-ready report. Structure, sections, screenshots, and a free template you can copy.

Read
May 1, 20267 min

Run a Free SEO Audit in 5 Minutes (2026)

Step-by-step walkthrough for running a free SEO audit on any website — what to scan, how to read the report, and which fixes move the needle first.

Read
Apr 30, 20267 min

Best Free SEO Tools for Beginners (2026)

Just starting with SEO? These free tools cover audits, keywords, rank tracking, and backlinks — no credit card, no learning cliff.

Read
Apr 28, 20266 min

Does Google Have a Free SEO Tool? (Yes — Here Are All of Them)

Google offers a full suite of free SEO tools most people don't know exist. Here's all 7 of them and how to actually use them together.

Read
Apr 26, 20268 min

How to Do Keyword Research for Free (Without Semrush)

A complete free workflow for finding keywords with real volume, low difficulty, and high intent — using only free tools.

Read
Apr 22, 20269 min

Best Free SEO Audit Tools in 2026

We benchmarked 12 free SEO audit tools on accuracy, speed, and what they actually fix. Here's the shortlist that's worth your time.

Read
Apr 10, 202611 min

The 2026 WordPress SEO Checklist

A practical WordPress SEO checklist covering technical setup, on-page, schema, and Core Web Vitals — with the exact plugin and fix for each item.

Read
Mar 28, 202610 min

Fix Core Web Vitals (LCP, CLS, INP) in 2026

Step-by-step fixes for the three Core Web Vitals — Largest Contentful Paint, Cumulative Layout Shift, and Interaction to Next Paint.

Read
Mar 15, 20265 min

Meta Description Length: The 50–160 Rule

How long should a meta description be in 2026? The simple rule, why Google rewrites long ones, and what to write instead.

Read
Mar 2, 20266 min

FAQ Schema Markup: How to Add It in 2026

FAQPage JSON-LD example, how to implement it on any site, and the eligibility rules Google enforces in 2026.

Read
Feb 18, 20268 min

robots.txt & sitemap.xml: 2026 Guide

What goes in robots.txt, what goes in sitemap.xml, common mistakes that block Google, and how to verify both files are working.

Read
Feb 4, 20269 min

Free Alternatives to Semrush and Ahrefs

Semrush and Ahrefs cost $130+/month. Here's what's actually free, what each free tool does well, and how to combine them.

Read