Medium impactStructured data
Missing Article Schema
Blog posts without Article schema lose author bylines, dates, and Top Stories eligibility.
What it means
Blog and news pages without Article (or BlogPosting/NewsArticle) JSON-LD miss E-E-A-T signals Google uses for ranking and rich results.
Why it matters
Article schema unlocks author, publication date, modified date, and Top Stories carousel eligibility for news content.
How to fix it
- Add Article JSON-LD with headline, author, datePublished, dateModified, image.
- Ensure author has a Person schema with sameAs links.
- Set publisher to your Organization schema.
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Frequently asked questions
What's the difference between Article and BlogPosting?
BlogPosting is a subtype. Use BlogPosting for blog content, NewsArticle for news, Article as the safe default.