Low impactStructured data

Missing FAQPage Schema

FAQ schema unlocks AI Overview citations and voice answers. Here's how to add it correctly.

What it means

The page has a visible FAQ section but no FAQPage JSON-LD describing it.

Why it matters

FAQPage schema feeds AI Overviews, ChatGPT citations, and voice search — even when the rich-result chip doesn't appear.

How to fix it

  1. Build a FAQPage JSON-LD with one Question/Answer pair per visible FAQ.
  2. Make sure the schema text matches the on-page text exactly.
  3. Add it as a <script type="application/ld+json"> in the page head.
  4. Validate with Rich Results Test.

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Frequently asked questions

Will this give me rich results?

Rarely on its own — Google restricts FAQ rich results to authoritative sites. But it helps with AI surfaces.