Shopify SEO Audit Tool
Scan your Shopify store in 30 seconds. Find duplicate product titles, broken canonicals, missing product schema, and the Core Web Vitals issues every Shopify theme inherits by default.
No signup. No credit card. Works on any public Shopify site.
140+ checks
Meta, schema, Core Web Vitals, mobile, security — every Google ranking signal.
Lighthouse-accurate
Same engine Google uses in PageSpeed Insights. Real numbers, not approximations.
30-second scan
Parallel workers, no queue. Scan a 500-page site in under 3 minutes.
Copy-paste fixes
Every finding ships with the exact snippet — ready to paste into your CMS or codebase.
The 6 most common Shopify SEO issues
What we find on the average Shopify site within the first scan.
Duplicate product titles
Variants and collection paths create duplicate /products/handle URLs that Shopify doesn't canonicalize correctly.
Missing Product schema
Most themes ship without complete Product JSON-LD — losing star ratings, price, and availability in SERPs.
Collection canonical chaos
Filtered collection URLs (/collections/shoes?filter=red) are indexed instead of canonicalized to the parent.
Heavy Liquid + apps slowing LCP
Theme + 12 installed apps push mobile LCP past 4s. We flag the exact render-blocking scripts.
Hidden /products/ duplicate paths
Shopify exposes products at both /products/x and /collections/y/products/x — both get indexed.
Image alt text gaps
Product images uploaded without alt text. Hurts image search and accessibility scoring.
Why a Shopify-specific audit matters
- Generic SEO tools treat Shopify like a static site and miss the variant + collection URL traps.
- We crawl /sitemap.xml and every /collections/* and /products/* path the way Googlebot does.
- Findings are tagged with the exact Shopify admin location: Online Store → Themes → Edit code → product.liquid line 24.
- Works with any Shopify plan (Basic, Shopify, Advanced, Plus). No app install. No code changes to scan.
How the audit works
Paste your .myshopify.com or custom domain URL
We crawl up to 500 pages including products, collections, blogs, and pages.
Get a categorized Shopify-specific report
Findings grouped by theme issues, product schema, collection canonicals, and performance.
Apply fixes in Shopify admin
Each fix includes the exact Liquid template path and the snippet to paste.
Re-scan to confirm
Free re-audit any time. Schedule weekly on Pro to catch regressions from theme or app updates.
Audit other platforms
SEO guides to pair with your audit
Run a Free SEO Audit in 5 Minutes (2026)
Step-by-step walkthrough for running a free SEO audit on any website — what to scan, how to read the report, and which fixes move the needle first.
Best Free SEO Audit Tools in 2026
We benchmarked 12 free SEO audit tools on accuracy, speed, and what they actually fix. Here's the shortlist that's worth your time.
The 2026 WordPress SEO Checklist
A practical WordPress SEO checklist covering technical setup, on-page, schema, and Core Web Vitals — with the exact plugin and fix for each item.
Shopify SEO audit — FAQ
Do I need to install a Shopify app to use this audit?▼
No. The audit crawls your public store the same way Google does. No app, no permissions, no theme code changes. Just paste your URL.
Does it work for Shopify Plus stores?▼
Yes — Basic, Shopify, Advanced, and Plus all work. The audit scales to multi-region storefronts and B2B catalogs.
Can it fix Shopify SEO issues automatically?▼
Auto-fix for Shopify is in beta (currently supports product meta titles, descriptions, and Product schema injection). For everything else, you get a copy-paste Liquid snippet with the exact template location.
How is this different from Plug In SEO or SearchPie?▼
Those are Shopify apps that monitor a subset of issues. FreeSEO is a full technical audit (140+ checks vs ~30), and works without installing anything in your store. Use both if you want — they don't conflict.
Will it catch issues my theme is causing?▼
Yes. Most Shopify SEO problems originate in the theme (Dawn, Impulse, Turbo, custom builds). Findings include the Liquid file and line number so your developer knows exactly what to edit.
Does it audit Shopify blog posts?▼
Yes. /blogs/* paths are crawled like any other URL. We flag missing meta descriptions, thin posts, and missing Article schema on blog pages.
Stop guessing why your Shopify site isn't ranking.
Run a free Shopify-tailored audit in 30 seconds. No signup, no card.
Run Shopify audit