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Arjun Mehta

Arjun Mehta

Founder & CEO, FreeSEO

Arjun founded FreeSEO after a decade of running SEO programs for SaaS and ecommerce brands. He's audited 10,000+ sites and writes about the parts of SEO that actually move pipeline — not vanity metrics. Previously led SEO at two Series B SaaS companies.

  • 12+ years in SEO and growth
  • Audited 10,000+ websites
  • Speaker at SaaStr, SearchLove, BrightonSEO

Articles by Arjun Mehta

How to Charge for SEO Audits ($500 to $5,000 Breakdown)

Real agency pricing for SEO audits in 2026, what to charge solo, agency, and enterprise rates, plus how to package audits as retainers.

May 18, 20269 min

White-Label SEO Audit Template (Free, 2026)

A copy-paste white-label SEO audit template for agencies and freelancers, exactly what to include, how to brand it, and how to price the deliverable.

May 15, 20268 min

How to Do an SEO Audit (Step-by-Step, 2026)

A practical, no-fluff playbook for running a full SEO audit on any website, technical, on-page, performance, and structured data, in the order that actually moves rankings.

May 10, 202610 min

What Is an SEO Audit? (Plain-English Guide)

An SEO audit is a structured health check of your website's ability to rank on Google. Here's exactly what one covers, who needs one, and how often.

May 8, 20266 min

How to Perform an SEO Audit Like a Pro

The exact process SEO consultants use to audit a site, tools, checks, and the priority order for fixes. Free templates included.

May 6, 20269 min

How Much Does an SEO Audit Cost in 2026?

SEO audit pricing varies wildly, from free to $15,000. Here's what each tier actually delivers, and how to know which one you need.

May 4, 20267 min

Run a Free SEO Audit in 5 Minutes (2026)

Step-by-step walkthrough for running a free SEO audit on any website, what to scan, how to read the report, and which fixes move the needle first.

May 1, 20267 min

Best Free SEO Tools for Beginners (2026)

Just starting with SEO? These free tools cover audits, keywords, rank tracking, and backlinks, no credit card, no learning cliff.

Apr 30, 20267 min

Does Google Have a Free SEO Tool? (Yes, Here Are All of Them)

Google offers a full suite of free SEO tools most people don't know exist. Here's all 7 of them and how to actually use them together.

Apr 28, 20266 min

Best Free SEO Audit Tools in 2026

We benchmarked 12 free SEO audit tools on accuracy, speed, and what they actually fix. Here's the shortlist that's worth your time.

Apr 22, 20269 min

The 2026 WordPress SEO Checklist

A practical WordPress SEO checklist covering technical setup, on-page, schema, and Core Web Vitals, with the exact plugin and fix for each item.

Apr 10, 202611 min

Fix Core Web Vitals (LCP, CLS, INP) in 2026

Step-by-step fixes for the three Core Web Vitals, Largest Contentful Paint, Cumulative Layout Shift, and Interaction to Next Paint.

Mar 28, 202610 min

Meta Description Length: The 50, 160 Rule

How long should a meta description be in 2026? The simple rule, why Google rewrites long ones, and what to write instead.

Mar 15, 20265 min

FAQ Schema Markup: How to Add It in 2026

FAQPage JSON-LD example, how to implement it on any site, and the eligibility rules Google enforces in 2026.

Mar 2, 20266 min

robots.txt & sitemap.xml: 2026 Guide

What goes in robots.txt, what goes in sitemap.xml, common mistakes that block Google, and how to verify both files are working.

Feb 18, 20268 min

Free Alternatives to Semrush and Ahrefs

Semrush and Ahrefs cost $130+/month. Here's what's actually free, what each free tool does well, and how to combine them.

Feb 4, 20269 min