Medium impactMeta tags
Missing og:image
Without og:image, social shares of your page look broken. Here's the sizing and tag pattern.
What it means
The og:image meta tag tells Facebook, LinkedIn, X, Slack, and others which image to display when your URL is shared.
Why it matters
Pages without og:image render as a tiny text-only card. Engagement drops by 60%+ vs an image card.
How to fix it
- Create a 1200x630px image (Facebook/LinkedIn ideal).
- Add <meta property='og:image' content='https://yoursite.com/og.jpg' />.
- Use an absolute URL, not a relative path.
- Add og:image:width, og:image:height, og:image:alt for completeness.
Example
Before
<!-- no og:image -->After
<meta property="og:image" content="https://example.com/og.jpg" />
<meta property="og:image:width" content="1200" />
<meta property="og:image:height" content="630" />Find this issue on your site automatically
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Frequently asked questions
Do I need separate Twitter and OG images?
Usually no, X falls back to og:image if twitter:image is missing.